Teerenpeli Brewery & Distillery and Norex Selected Brands Begin Cooperation

Starting 1 September 2026, Norex Selected Brands Oy will be responsible for the sales and distribution of Teerenpeli Brewery & Distillery products in Finland across the HoReCa, Alko and grocery retail channels. The cooperation aims to strengthen product availability, increase Teerenpeli’s domestic sales and enable Teerenpeli to focus even more strongly on production, product development and innovation.

Teerenpeli Brewery & Distillery and Norex Selected Brands have entered into a cooperation agreement under which Norex will assume overall responsibility for the commercial sales and distribution of Teerenpeli’s brewery and distillery products in Finland. The cooperation covers the HoReCa sector, Alko and grocery retail. Together, these channels account for approximately one third of Teerenpeli Brewery & Distillery’s total sales.

The cooperation will utilise Norex’s nationwide sales network, distribution expertise and strong knowledge of different sales channels. Consolidating Teerenpeli’s domestic sales under one partner will improve product availability throughout Finland and support the company’s growth ambitions.

“We want to make it even easier for restaurants and other customers to purchase our products and to reach new consumers across Finland. Norex has a strong sales organisation, extensive experience in the beverage industry and excellent customer relationships across different sales channels. At the same time, the cooperation allows us to focus even more strongly on our core operations as a beverage producer,” says Anssi Pyysing, CEO and entrepreneur at Teerenpeli.

For Norex, the cooperation brings one of Finland’s best-known craft breweries and distilleries into its portfolio while further strengthening the company’s selection of Finnish products.

“Teerenpeli is a strong Finnish producer whose products are known for their high quality and international competition success. We are extremely pleased to take responsibility for Teerenpeli’s sales and distribution in Finland. Our goal is to develop Teerenpeli’s sales over the long term across all key domestic channels. At the same time, Teerenpeli can focus on what it does best: producing high-quality products, product development and innovation,” says Tomas Lönnberg, CEO of Norex Selected Brands Oy.

Teerenpeli Brewery & Distillery is known for its award-winning beers, ciders, long drinks and single malt whiskies. The company’s products have received significant international recognition. Among its achievements, Teerenpeli was awarded the prestigious IWSC Worldwide Whisky Producer title in both 2020 and 2024.

The cooperation will begin on 1 September 2026.